> ## Documentation Index > Fetch the complete documentation index at: https://docs.shoppex.io/llms.txt > Use this file to discover all available pages before exploring further. # Reseller panel > Where resellers manage their tier, balance, wholesale orders, and API keys. Every Shoppex store ships a reseller panel inside its customer portal. As an approved reseller you use it to check your tier and balance, buy stock at wholesale prices, track your orders, and create the API keys the [Reseller API](/developers/reseller-api) uses. Nothing needs to be installed — if the merchant runs a reseller program, the panel is already there. ## Open the panel The portal lives on the merchant's own storefront domain: ``` https:///customer-portal ``` Any storefront's **Log in** button takes you to the same place. Sign in with your customer email — the portal sends a one-time code, there is no password. Customer portal sign-in screen asking for an email address to send a one-time code Once signed in, open the **Reseller** tab. The Reseller tab appears when the merchant's program is enabled and enrollment is set to **Open** or **Application**, or when you already have a reseller relationship with the store. Invite-only programs stay hidden — invited resellers arrive through the link in their invitation email. ## Tier and balance The top of the panel shows your wholesale tier with its discount, your lifetime totals, and your prepaid reseller balance. Wholesale orders are paid from this balance — top it up with **Add funds** before ordering. Funds on hold belong to orders that are still being fulfilled. Reseller panel overview showing the Gold tier with 25 percent discount, lifetime revenue, and the prepaid reseller balance with an Add funds button ## Buy at wholesale prices The **Wholesale catalog** lists every product the merchant enrolled, at your tier price next to the struck-through retail price. Pick quantities and place the order — it is charged to your balance immediately, with no checkout step. Wholesale catalog with tier prices and discount badges, and the reseller orders list below it * **Fulfilled by supplier** rows carry no local stock; the supplier delivers them as part of your order. * If part of an order cannot be supplied, the unfilled amount is refunded to your balance automatically. **Reseller orders** below the catalog keeps the full history. Open an order to see its line items and the delivered serials. ## API keys The **API keys** section issues credentials for the [Reseller API](/developers/reseller-api) — the machine interface to the same catalog, balance, and ordering operations. Keys are prefixed `shxr_`, shown once at creation, and you can hold up to 5 active keys. Revoking a key is permanent. Reseller orders history and the API keys section with masked keys, their status, and a New key button Selling on your own Shoppex store? You do not need the API for fulfillment: connect your product to the supplier's product in your dashboard and each sale places the wholesale order automatically. See [Dynamic delivery](/developers/dynamic-delivery).